E2 CONFERENCE · AUG 28–30 · 50 DAYS OUT
TAKE A STAND
WAR ROOM.
Campaign messaging against lukewarm, comfortable, spectator Christianity. Every line is a full build — verbal open, talking points, script, CTA. Open a row for the build sheet.
RULE 01 — NEVER SMELL LIKE AN EMPTY ROOM
The meeting was about low sales. The content never is. Desperation repels, mission attracts. We don't beg people to fill seats — we dare them to get off the fence.
RULE 02 — MOMENTUM IS THE MESSAGE
"People care about what they see other people care about." Half the volume is social proof — people declaring they're in — not arguments.
08 — THE 100
The posting feed. 82 curiosity posts that spark conviction and controversy — zero mention of the event. 18 conference posts that close. Post ~4 curiosity for every 1 conference. Tap any line to copy it.
09 — VOLUME ENGINES
HOW 34 BUILDS BECOME 100+ POSTS
01 · 50-DAY COUNTDOWN
One build per day — talking head or text + VO, same visual treatment. The countdown itself creates urgency without ever revealing numbers.
daily · reels + stories02 · "WHY I'M GOING"
15-second clips, leaders first: "I'm taking a stand against ___. See you August 28th." The fill-in-the-blank is the format. Infinitely repeatable — and it makes the ground game visible.
social proof engine03 · LAST YEAR'S FRUIT
Testimony clips recut with pillar-line captions: "This is what happens when a room full of people stops being lukewarm."
testimony recuts04 · LEADER PROMO PACK
10 caption templates + 5 story frames + these builds pre-written, so a "non-creative" director can copy-paste-post. This was literally requested in the meeting.
due before thursday launch05 · PASTOR CUT-DOWNS
The Simon devo + the "attendance isn't obedience" energy, clipped into 30–60s reels. His voice converts the most — the data proved stage and personal beat ads.
30–60s reels